Diwali bonanza, offers and schemes, shop till you drop! These words delights Indian buyer the most. There are variety of banners and advertisements doing the expression & branding the products for the entire year……but this is the special occasion when all the offers are ready to lure the buyers. The Indian customers with their new found spending power stretch their buying capacities to get the best bargains. It is the most auspicious time & quarter of the year. The ’Festive Phase’.
Be it big or small everybody is prepared for the celebration! And the moolah is that festivity and shopping charms all ages.
Dhanteras has its own authenticity. It is assumed that purchasing done on this day brings prosperity round the year.
It is a clear visualization of our ancestors, which adds to the logic that festivity is not limited to a certain dharma. It is for all religions, all faiths and the mankind together to celebrate the goodness. The astrologers calculate to specify that with Navratra Sthapna the auspicious feel sets in. Markets are flooded with various kinds of products. Even the hard core shoppers also have tough time to choose from the wide array of products.
We Indians are quite fond of decorating & adorning ourselves too.
Sapna Agrawal
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